Start an Online Car Dealership in California



The majority of California car buyers search the Internet prior to buying a vehicle. Start an online dealership to profit from this growing trend.


Steps
1. Take the 6 hour Pre-License Class with a Licensed Car Dealer Education Provider.


2. Build your website, and decide what type of online dealer you want to be. Some online dealers find clients and sell them vehicles from dealer-only auctions.


3. Recognize that all California Car Dealers must subscribe to the same rules regarding sales disclosure, paperwork, advertising and delivery no matter what method of reselling they choose.


4. Use the Internet as a sales tool, but be wary of all existing rules and regulations. Delivery of the vehicle to the buyer must occur at the seller's licensed location. The advertised price of a vehicle is the price, and shall always prevail. The Internet allows you to reach out and make your vehicles available to a much wider audience. The basics of good customer service will always apply.


5. Consider auto brokering instead of acting as a dealer or seller. Auto Brokering has been around for years, but is often misunderstood, if you take an order for a vehicle, go to the auction, buy a car, recondition it meeting the smog and safety standards, and make delivery to the customer you are not brokering, you are selling. A broker provides a link between buyer and seller without ever owning the vehicle. The broker, with proper documents and license becomes the buyers agent and in essence tenders an offer to the selling dealer with all of the buyers needs and wants and if the selling dealer accepts the offer with the broker fee built into the deal, the selling dealer makes delivery of the vehicle and the buyers agent, the broker, collects a fee from the selling dealer.


Tips

  • Be careful shipping vehicles, pick from 5-star rated auto transport companies
  • Dealer-only auctions can be intense, watch a few before you jump in head first.